4 Innovative Ideas On How To Boost Your Product Feed for Advertising

With the Internet becoming a very competitive environment these days, the success or downfall of an organization, will largely depend on how it runs its marketing activities. With product listing ads or PLA’s gaining the lion’s share in a company’s paid media budget, the in-house marketing or promotions department should take the lead role in developing and managing, the feed ...

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Improve Your URL Structure: Know How To

One of the most controversial elements that baffles web developers and SEO experts is how URL affects Google crawling. While these two factions see URL structure as different things, the groups are further subdivided on how exactly it can affect the whole SEO effort.   Is URL structure really important in ranking websites?   The answer is both. Yes and ...

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Google Rolls Out 27th Panda Update – Panda 4.1

Google has recently declared the release of the latest version of its Panda Update. ‘Panda’ itself is a filter designed to penalize poor content from ranking well.   In a post on Google+, the organization stated that a “slow roll out” had begun earlier this week, and will continue into the next before its completion. Depending on location, Google added, ...

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Improving Website Ranking Using SEO

SEO stands for Search Engine Optimization. Search engines, like Google and Bing, often narrow and rank results on the SERPs (Search Engine Result Page) using algorithms. These algorithms are a list of requirements, much like a scoring rubric in school. The more criteria a website meets, the higher it will rank on the page. Website ranking is considerably important, as ...

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Google Updates Its Page Layout Algorithm

Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads Matt Cutts, Google’s head of search spam, recently announced that Google has released a refresh of its Page Layout Algorithm. Also called Top Heavy Algorithm, the filter downgrades the ranking of web pages considered ‘too distracting’ for users. For instance, web pages with too many ads ...

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Article Directories – A Big NO for Link Building

In a video response to a question from India. Matt Cutts head of Google’s Search Spam Team advised webmasters and SEOs to avoid using article directories  in building links for their websites. The question was. “Links from relevant content in article directories — Seen as good or bad?eg. I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do ...

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Google Webmaster Tools Improve Mobile Stats and Search Queries

Recent events highlighted Google’s announcement on changes they have implemented on their Google Webmaster Tools. To state, Google reported that they will no longer round/ bucket data in its search query feature. Google Webmaster Trends Analyst, John Mueller, expressed that “data in the search queries will no longer be rounded and bucketed”. More so, changes will be prevalent and noticeable ...

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Google Webmaster Help: Do More Pages Help Your Site Rank Better?

Does a Site Rank Better If It Has a Lot of Indexed Pages? A certain Leah of New York has asked that question. Here is what GoogleWebmasterHelp has to say: It cannot be assumed that just because a site has a large number of indexed pages, then it automatically gets a higher ranking. Google Webmaster says this is not the ...

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Improve your SEO Strategy using Google Webmaster Tools

Do you want to improve your on-page SEO strategies or even focus on technical analysis without taking too much time? With technological advancement, you can – and more.   Technical analysis is a broad aspect of analyzing a website. With the help of Google Webmaster Tools (GWT for brevity), both novice and experts could now understand and focus on page ...

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