Home » Author Archives: Dennis Casa

Author Archives: Dennis Casa

4 Innovative Ideas On How To Boost Your Product Feed for Advertising

With the Internet becoming a very competitive environment these days, the success or downfall of an organization, will largely depend on how it runs its marketing activities. With product listing ads or PLA’s gaining the lion’s share in a company’s paid media budget, the in-house marketing or promotions department should take the lead role in developing and managing, the feed ...

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Improve Your URL Structure: Know How To

One of the most controversial elements that baffles web developers and SEO experts is how URL affects Google crawling. While these two factions see URL structure as different things, the groups are further subdivided on how exactly it can affect the whole SEO effort.   Is URL structure really important in ranking websites?   The answer is both. Yes and ...

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Google Rolls Out 27th Panda Update – Panda 4.1

Google has recently declared the release of the latest version of its Panda Update. ‘Panda’ itself is a filter designed to penalize poor content from ranking well.   In a post on Google+, the organization stated that a “slow roll out” had begun earlier this week, and will continue into the next before its completion. Depending on location, Google added, ...

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Google Updates Its Page Layout Algorithm

Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads Matt Cutts, Google’s head of search spam, recently announced that Google has released a refresh of its Page Layout Algorithm. Also called Top Heavy Algorithm, the filter downgrades the ranking of web pages considered ‘too distracting’ for users. For instance, web pages with too many ads ...

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Article Directories – A Big NO for Link Building

In a video response to a question from India. Matt Cutts head of Google’s Search Spam Team advised webmasters and SEOs to avoid using article directories  in building links for their websites. The question was. “Links from relevant content in article directories — Seen as good or bad?eg. I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do ...

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