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SEO 101

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Google and other top search engines go through every site that they can find and create a ranking for everything related to people’s search terms.

One of the greatest lessons that any online entrepreneur or webmaster needs to know is “adapting to change is crucial”. From one decade to another, moving with the times has become an essential ability that keeps businesses thriving. By the turn of the millennium, marketing your business using the Internet has been fairly simple. Getting ranked was as easy as putting up a website and finding as many different possible places to post your links to. But in the last couple of years, considerable changes have been seen with SEO gaining dramatic popularity. So, what is SEO? Though it can take more than one seating to explain everything about it; here are some of its most important elements.

Google and other top search engines go through every site that they can find and create a ranking for everything with regards to relevance to people’s search terms. Therefore, if you want to make your website turn up for specific search results focus on what possible words or phrases these people (your target audience) will use to find information about your company, service or product. For example: if your business sells computer parts, then you might consider optimizing your website and content for “cheap computer parts”, “best computer parts”, or a locally targeted  version of “computer parts [your city here]”.

If taken by heart, selecting search terms and making sure that they appear within your website but still focus on user readability can be very challenging. It’s not as easy as it sounds—but once you are able to implement these in your marketing plan… you’ll reap the amazing benefits of properly done SEO.

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